How do we bridge the gap between small businesses and their customers? How do we help them make better decisions while keeping costs low? We are going to explore how digital technologies can help your small business.
Are you a small business owner who wants to grow your audience? Are you looking for ways to improve your marketing strategy, but don’t have the time or resources to dedicate to developing a new one? Digital tools can help.
Tool #1: SimilarWeb
SimilarWeb is a tool that helps you to find out more about your competitors. With SimilarWeb, you can find out how much traffic a site gets, where it comes from, and how much it costs. You can also use this tool to see what keywords a website ranks for in search engines like Google or Bing
Tool #2: Answer the Public
Answer the Public is a tool that helps you determine what people are searching for. It can help you find questions people are asking about your product or service, as well as questions they’re asking about competitors. This can give you ideas on how to improve your offerings and pinpoint areas where there’s an opportunity for growth in the marketplace.
Tool #3: SparkToro
SparkToro is a free tool that helps you with audience research. It’s a good tool to use when you’re trying to figure out who your audience is, what they want, and how they behave online. SparkToro gives information about a person’s interests and behaviors based on their web browsing history, social media activity, and other digital footprint data. It crawls over 80 million sites to build profiles that you can leverage.
Tool #4: BuzzSumo
BuzzSumo is an online platform that helps brands find the most shared content about a specific topic. It can be used to identify influencers, find the most shared content about a topic, and track your own content. You get the inside scoop about your industry from a robust tool targeting your niche market.
Tool #5: Ask Your Target Market (AYTM)
This tool can be used to learn more about your target market, which is important for any business. You’ll be able to find out what they want, how they think, and what their values are. This will help you create better products and services that meet their needs. This is all about finding the customer insights that drive decision-making on a global scale.
Tool #6: Instantly
This is one of the lesser-known tools that help you build surveys for market research. You can customize all kinds of targeted questionnaires, utilize A/B testing, find trends, and evaluate various messages to see which resonates most with your audience. There is a free version to get started and then paid tiers as you use more of their tools.
Always Remember
Your business doesn’t have to be big to make use of digital marketing tools. Small businesses can use these same strategies, but they will likely have a smaller budget and fewer staff than larger companies.
Need Some Support?
At Inspireaxix, we have the experience and knowledge to bring the best audience research tools to your brand. We can work through the various datapoints and high ROI markets that best-fit your brand’s products and services. Give us a call today and let’s schedule a time to sit down and expand your target market reach!